Citybus unveiled its updated brand image at a launch ceremony held today, in advance of the franchise merger. With only one month left until this historic date, we also announced that preparations will commence to start replacing the New World First Bus (“NWFB”) logos on our fleet with the new Citybus logo, in parallel with a public and a staff online voting process to pick the final future livery of our fleet.
Citybus has proudly served Hong Kong for almost 45 years with its iconic yellow coloured buses and the signature arrow icon that were established as the symbols of the company amongst all our staff and customers.
The new Citybus brand was launched today by the Commissioner for Transport Miss Rosanna Law, JP, Legislative Council Member (Transport) Hon Frankie Yik, SBS, JP and Citybus Chairman Mr Cliff Zhang. In anticipation of the upcoming merger of New World First Bus and the Citybus (Franchise 1) into the new Citybus (Urban and New Territories Bus Network) franchise on 1st July, we have simplified and modernized the iconic ‘C’ shaped arrow, to make it an even more prominent symbol that instantly resonates, whilst maintaining the brand spirit of speed and a forward-thinking mentality. The iconic yellow remains as our corporate colour.
Since our establishment in 1979, we have been running services with our iconic yellow buses. To create a fresh and modern image, we have designed five new livery concepts that retains the heritage of our historic yellow livery or brings an alternative new look developed from our zero-emission transformation campaign #MissionZero. From the 9 th to 18th June, the general public can vote for their favourite livery options on our website. The two options with the highest number of public votes will advance to the final round of the process, where our colleagues will have the opportunity to vote from 20th June to 27 th June, driving the final decision. The five new livery concepts will be applied to actual buses which will start to run on both Citybus and NWFB routes from the 5 th June and can be seen in person when exhibited at the Central Harbourfront Event Space from 9th to 18th June.
Cliff Zhang, Chairman of Citybus, said: “Citybus joined the franchised bus industry in 1991. After nearly 30 years of evolution, we can finally integrate with our sister company, NWFB, to serve as One Citybus. The merger provides us with a perfect opportunity to update our brand image, making it more distinctive and modern, whilst maintaining the innovative spirit of both Citybus and NWFB.”
During an interim period, our NWFB Bus Captains will wear Citybus pins until the brand new Citybus uniform is distributed. Furthermore, we will in due course commence a programme of investment and replacing NWFB bus stop flags.
Citybus is owned by Bravo Transport Services and is committed to improving the quality of life for the citizens of Hong Kong that we serve, whilst providing safe and reliable bus services. The company employs over 5,000 staff, operates over 1,700 buses across Hong Kong Island, Kowloon and the New Territories and carries over 1m customers per day. Citybus has an industry leading bus fleet with all buses operating at Euro5 emissions standard or above.tent. Have fun!